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One essential aspect of any location-based or brick-and-mortar business is the outdoor view of your company, including your grounds and signage. In many cases, this will be the first impression that new clients have of your company. While it’s easy to display these features during the day, nighttime viewing is impossible unless you have proper landscape lighting. And with business hours extending well past five o’clock in the afternoon, outdoor lighting is becoming an increasingly important concern for companies. Here’s a list of outdoor lighting ideas to consider for various types of commercial spaces.
Make your business look as inviting as possible so new clients feel comfortable visiting your establishment. So, for evening hours, make sure to use beautiful pathway lights that will catch the eye of new customers and make it easy for them to walk to the front door of your establishment.
The front door and windows of your business should always be adequately lit, especially if you operate a retail store. For retail establishments, front entrance lighting not only illuminates the entrance way for potential customers, but it also gives them a better view of your window displays, making a strong impression. Both pathway and entrance lights should be long lasting and provide the best visibility for your clientele.
Additionally, if the pathway to your company has landscaping elements such as bushes or flower beds, it’s important to a combination of flood, well, and directional lights so your customers can enjoy the beauty of your grounds. Make sure to incorporate a variety of lighting techniques to add visual interest to your outdoor space.
Whether your establishment is open at night or you simply want to make sure that passers-by take notice of your business, it is essential that your signage is well lit so customers can read it. You can achieve this by using a couple (or more, depending on the size, of well-placed spotlights that clearly show off your signage.
Using landscape lighting to illuminate your signage can prove to be more effective than simply using a sign that features built-in lighting since it is easy to change the position or increase the number of landscape lights depending on weather conditions or times of the year. With most built-in lighting system, this is not yet possible. Additionally, if there are shrubs or other landscaping elements featured around your signage you can use strategically-placed spotlights to highlight both your sign and landscaping.
Whether you have an eatery that features an outdoor bistro area or bar that has an outdoor lounge, it’s crucial that your outdoor space is well-lit so your customers can enjoy their experience. If your outdoor space can be seen from the street, it’s in your best interest for it to look amazing because it can draw new customers to your business.
For an outdoor eatery try combining well lights (low voltage well light BPL 200), floodlights, and the down lighting technique to create an area that is warm and well-lit. Down lights can be especially impressive if your outdoor space features trees or tall bushes. Well lights and floodlights can be used to illuminate walkways, landscape elements, and even the tables themselves.
For outdoor lounge areas you may find that a few well-placed patio lights (landscapes low black bullet light) are all you need to illuminate your space. The beauty of these lights are that they’re not overpowering, so you can always add flameless candles or other lighting options for aesthetics.
Have you used any of these outdoor lighting ideas to illuminate your commercial space? Has it improved your bottom line? Tell us about your experience!
Alex Wilks is the Social Media & Content Creator for Trek Marketing. Her work has been featured on Global News, Black Press Media, and the Kwantlen Chronicle
